A good SEO company will be able to help your website rank higher for keywords that are related to your business. This will increase the number of potential customers that are able to find your business online.
A reputable SEO company will provide a contract with specific deliverables. It should also include details about the work they will do, such as research and recommendations for improvement.
On-Page Optimization
SEO companies that offer on-page optimization services focus on making your website search engine friendly. This includes techniques like optimizing title tags, content and internal links. On-page optimization also focuses on improving the user experience for your customers. This is important because Google rewards websites that are “delightful” for users.
Before starting any on-page optimization, the SEO company will run an SEO audit of your site to see where you stand and identify opportunities for improvement. They’ll use this report to create an SEO plan that will guide your strategy for months (or even years) to come.
The next step in on-page optimization is fixing any errors that were identified in the SEO audit. SEO companies will prioritize fixing critical issues first, as these have the biggest impact on page quality and rankings. They may also implement new ideas they’ve learned from examining competitors’ pages and keyword research to further optimize your site. This process can take time, but it’s one of the most straightforward ways to improve your rankings and traffic. It’s also the quickest way to see tangible results.
Off-Page Optimization
Off-page SEO techniques optimize a website through external measures that influence its ranking on search engine results pages (SERPs). Although these factors are less under the direct control of webmasters, they play just as big a role in determining the success or failure of a site.
The main off-page SEO factor is link building. This involves getting links from other websites that lead to your own content. However, it’s important to note that not all links are created equal. Different types of links have different equity, or authority, and they can also affect your page’s ranking. For example, a natural link comes from another website that believes your content is valuable and worthy of sharing. A built link, on the other hand, is an intentional effort from your team to promote a specific page.
Another off-page SEO technique is generating positive reviews for your business. This is especially important for local businesses that rely on customers within a specific geographic area. You can generate reviews by optimizing your content, interacting with your audience on social media, and providing a high-quality product or service.
Keyword Research
Choosing keywords that search engines will associate with your website is the first step in any SEO campaign. A reputable agency will research your industry, competitors, and keyword opportunities to create a list of rankable words. They will then incorporate those keywords into your content, title tags, and ALT text.
While this isn’t technically difficult, it is a time-consuming process that requires the knowledge and expertise of an experienced professional. A good SEO company will be able to interpret the data they find and recommend changes that will improve your site’s ranking.
Many seo companies specialize in different niches, such as e-commerce or medical. Others offer broader services, such as social media marketing or paid advertising. Still, some are well-rounded and can optimize your website for both desktop and mobile users. For example, Ignite Visibility offers a full range of digital marketing services, but they’re also known for their dedicated SEO service. Their team includes a number of top-rated SEO professionals, including John Lincoln (CEO) and Krish Coughran (COO). They’re ranked #1 on Clutch for their comprehensive and holistic approach to SEO.
Content Creation
Content creation is the process of writing text and visuals that align with your audience’s core interests while also reaching your documented business goals. It is a process that requires mindful planning and diligence. When it is mastered, the results are custom creative work that delights audiences and grows your business.
A good SEO company will provide you with a content plan for each piece of landing page or blog post they are creating for your website. This will include a list of keywords that should be included in the article, as well as a target word count. They will also usually recommend a number of times that they think the content should be published per month. They will either write the content themselves or work with a trusted outsourced partner to do so.
They will also provide you with a meta description and a page title. They will typically write these themselves or use a tool like Ahrefs to generate them automatically. These will then be uploaded into your CMS if they have access.
Link Building
Having a good link building strategy is one of the most important aspects of SEO. It helps your website rank higher on SERPs and signals to search engines that you’re authoritative in a given field. Search engines also look at other factors, but backlinks are a major component of their algorithm.
Using a variety of tactics, Stellar SEO specializes in custom link outreach. Their team is able to find unique links for clients and can provide them with a monthly report of their progress. This service is ideal for businesses that want to boost their SERP rankings in a safe and long-term way.
Before deciding to work with a particular SEO link building company, make sure that you understand their philosophy and how they operate. It’s important to ask about the type of links they use, their process for finding new opportunities, and how often they report on their efforts. It’s also a good idea to ask about their client testimonials and case studies. These can give you an idea of the quality of their work.
